Will Google Caffeine Impact SEO?

Posted by digitalrelevance

June 16, 2010 at 10:23 AM

Google’s recent launch of its new indexing infrastructure Caffeine has stirred up the question among SEO enthusiasts about whether or not this will have a notable impact on optimization results or the process needed for a successful SEO process. The revamp does not change Google’s algorithm for ranking, instead, according to the Google blog, it is a sytem that’s “more than 50 percent fresher than our last index and it’s the largest collection of web content we’ve offered”. So now “when Google crawls a page, it processes that page through the entire indexing pipeline and pushes it live nearly instantly” (Search Engine Land).

Google Caffeine Illustration

Courtesy of

The growth of information on the web has expanded more than Google could have imagined when it was first launched, so Caffeine serves as a means to increase storage capacity and for Google to evolve as the web continues to evolve and grow.

So how can someone with web content take advantage of this new system? There’s really not much that can be actively done, instead the benefits will be garnered simply by allowing Caffeine to do its thing. The change doesn’t make any of the ranking, crawling or indexing factors any more or less important than before, including page speed. This means that the new system going live should not impact SEO efforts that have already been made, nor should it change how specialists go about SEO campaigns.

In its premature state, Caffeine has not shown any drastic changes in the Google results presented for searches. The coming months and word from consumers will reveal any modifications to results or page rankings that might be unforeseen at the moment. So you tell me, have you seen a change?

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