The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending November 9, 2012:
1 » How Google’s Page Redesign Could Affect Your Business » inc.com
This week, Google officially launched a redesign of its search page in the US. It’s a minor change where the search toolbar that used to be on the left is now on the top of the screen. The change makes the search experience friendlier for the user but what affect does it have on organic search? This article on Inc.com explains exactly how this redesign can affect traffic to your site.
2 » 5 Sure-Fire Ways to Piss Off a Blogger » imediaconnection.com
Recently, we published a blog post on 10 Tried and True Blog Title Strategies that Win. If you decide to try out the “Ego Stroke” title strategy, make sure to read this article first to avoid making a huge mistake that could cause your post to fail.
3 » Social Media Marketing: Penguin’s Twitter Book Club Nets 14 Million Impressions for Its Hashtag » marketingsherpa.com
Penguin Group (USA) took one of the oldest forms of social activities and repurposed it for social media: a book club for Twitter only. Find out how Penguin was able to create a successful and engaging online community and how you can apply those lessons to your own social strategy.
4 » On Election Day 2012, Twitter Kills The Great White Fail Whale » allthingsd.com
It’s no surprise that a record number of tweets were sent on Election Day. But did you notice what didn’t happen? Fail Whale. Check out this article on All Things D to pay the Fail Whale its proper respects and congratulate Twitter on a huge accomplishment.
5 » 5 Social Media User Types and Tips for Marketers To Connect With Each One » toprankblog.com
Each brand’s customer has a variety of personas that should influence the way a brand interacts with that customer. If you need to define your social followers in order to build a better connection with them, check out this article to give you a headstart.
6 » [INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel » slingshotseo.com
There is a lot of buzz about inbound marketing going around and it’s time for companies to start using an inbound marketing strategy. But where do you begin? This infographic will illustrate the five sections that make up an inbound marketing strategy and how to use those sections to drive leads through the sales funnel. For more information on building an inbound marketing strategy, check out this post on SEOmoz.
7 » Your Guide to Social Signals for SEO » seomoz.org
Inbound marketers have been watching how search engines rank in comparison to social signals to determine if there is a correlation between a brand’s social engagement and where it ranks. Check out this guide to determine what affects your social presence may be having on your SEO efforts.
8 » Reality Check: How to Tell if Your Marketing Content Is Actually Valuable » hubspot.com
Many brands are hopping on the “quality content” bandwagon and cranking out content left and right. But is your content really valuable to your readers? Here are eight factors to keep in mind so your content producing ego remains in check and your readers top of mind. To learn more about content creation, download The 5 W’s of Content Creation.
9 » Google+ Rolls Out New Features To Keep Its Community Safe, Including A More Granular Reporting Functionality » techcrunch.com
Google+ is taking the proper steps to ensure safety for its community, likely learning from the actions of other top social brands. Check out this article from TechCrunch to learn what these new features entail.
10 » K.I.S.S. – The 4 Building Blocks of a Rock-Solid Blog Post» slingshotseo.com
Ever feel like you don’t know where to begin when you set out to build your blog with engaging content? It’s best to keep it simple and avoid overcomplicating the process. This post will outline the four parts of a good blog post and how to go about tackling each one.