The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending May 3, 2013:
1 » The 5 Cornerstone Values that Build an Authoritative Online Presence » copyblogger.com
When it comes to a prospect’s purchase decision, he/she will likely go with the brand that is most trusted and viewed as an authority in the industry. Consumers want to be loyal to brands that give them something in return beyond the initial product or service offering. Here are 5 reasons why authoritative brands earn the most conversions and what it will take for your brand to get there.
2 » 16 Content Marketing Golden Rules to Increase Social Engagement » themarketingnutz.com
When creating content for your brand it is important to have a much bigger picture painted. You should not be publishing content just for the sake of publishing content and have no rhyme or reason. Keep these 16 golden rules in mind and you will start seeing the benefit of creating an entire strategy.
3 » 2009 Called…They Want Their SEO Strategy Back! » relevance.com
It’s always amazing to see how quickly an industry can change in just a few short years and that couldn’t be any more true for the SEO industry. If you’re still trying old school SEO tactics, you could be doing more harm than good. To learn even more how SEO has changed and the strategies you need to use to be successful, register for this webinar on the SEO evolution.
4 » How to Write Copy in the Post-PC Era » kissmetrics.com
More and more consumers are turning to tablet and mobile devices over their laptops or desktop computers to consume content. It’s important to keep that in mind as you create your content to ensure a positive user experience when your audience comes to you from one of those devices. Here are 5 actionable tips to consider before you publish.
5 » Engaging With Your Community So You Actually Learn From Them » kommein.com
There is a lot that brands can learn from their community and one way to do that is by listening. Many of your community members would love to carry on a conversation and one of the best ways to do that is by simply asking an open-ended question. But do not follow the ways of some brands that are not staying true to their messaging by asking any question just to get an empty response.
6 » How to Avoid Blogging Burnout » searchenginejournal.com
When you first begin writing for your blog, it’s to be enthusiastic about what you’re writing because the momentum is so fresh. As time goes on, you may find yourself at a brick wall with no ideas flowing. Here are three simple steps you can take to avoid burning out.
7 » 7 Tips to Finding ‘Your’ Writing Voice » jeffbullas.com
No one likes to read a piece of content that sounds as if it were written by a robot. It’s important for brands to define what their writing voice is. Having a clear voice not only further engages your audience but also helps your messaging stay consistent so you don’t end up off track. Here are seven tips for finding your own writing voice.
8 » Why Your Content Marketing Strategy Isn’t Working » inc.com
The Altimeter Group surveyed 78 enterprise marketing professionals about the current state of their content marketing strategy. Here are a few key takeaways from that research including 3 big mistakes that many brands are making and tips for developing a solid strategy.
9 » How Social Media is Changing the SEO Industry » searchenginejournal.com
There is no doubt that social media has changed the way we find and consume information and interact with brands. This new way of information discovery has changed the way we approach SEO. Find out how in this article.
10 » 7 Ways to Improve Your Social Media Engagement » socialmediaexaminer.com
Sometimes it can seem like you’re pulling teeth to get your audience to interact on social media. If you need to spruce up the way you try to engage your followers, here are seven tips that will work on all platforms.
What other articles did you find interesting this week? Comment below to let us know!