The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending May 17, 2013:
1 » Five Lovely New Features That Mean Google+ Is About To Take Hold » econsultancy.com
Google announced a lot of changes to many of its services at I/O 2013, including what they will be rolling out for Google+. If you used the social platform today, you would have noticed a brand new look. Here are five new features that I think you will love.
2 » Penguin 2.0 Will Penalize Spammers, Reward Subject Matter Experts » relevance.com
With all this talk about Penguin 2.0 being released in the next few weeks, marketers need to be prepared for the impact this will have. Matt Cutts has indicated it will be bigger than both previous Penguin updates which has many SEOs shaking in their boots. Find out what changes you can expect to see over the next few weeks. To learn more about how the SEO industry has changed, check out this free webinar.
3 » 3 Simple Techniques For More Persuasive Content Marketing » marketingland.com
A great piece of content provokes some sort of action from the reader. This usually happens because the reader feels the content has solved some sort of problem for them. Brian Clark of Copyblogger explains three ways to create content that persuades your readers to take action.
4 » How Do You Write the Perfect Headline? » unbounce.com
Some may argue that the headline is the most crucial part of crafting an article. The body may be a great read for your audience but if the headline does not interest them, there’s not much chance they will actually read it. Here are some thoughts to keep in mind when crafting the perfect headline.
5 » 5 Steps to Grow Your Online Community » relevance.com
Having an online community that is loyal to your brand is an integral part of social media engagement. It can also be one of the most difficult things to do, especially if your brand is starting from scratch. Here are 5 steps you can start implementing today to help you grow your online community.
6 » 6 Marketing Automation Lessons I Learned the Hard Way » hubspot.com
Marketing automation can be a marketer’s dream come true but can also be tricky to get the hang of if you’re new to it. Automation allows you to be much more efficient with your marketing activities and ensure things happen at the right time. Here are six mistakes that you should avoid when getting started with automation.
7 » How A Copywriter Evaluates A Great Website Like Square » moderncopystudio.com
As many marketers know, the most effective way to connect with your audience is to tell a story. Square claims to be a story-driven company. Here is what a copywriter has to say about their website. You may find inspiration in the findings for improving the copy on your own site.
8 » Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer » searchenginewatch.com
Matt Cutts has indicated some big changes for Google’s algorithms that will be making some SEOs very busy this summer. Here are nine things you can expect to see roll out in the next few months.
9 » Questions That Readers Want Answered In Your Marketing Content » websearchsocial.com
It can be easy to produce content that you feel is important to your reader but actually does little to solve their problems. It’s critical to keep your audience front of mind when crafting your content and consider some of the questions they may be asking.
10 » Case Study: How Braintree Uses Social for a Digital Business » sproutsocial.com
It’s no surprise that companies who dominate in the digital space often do social media really well. Braintree is a digital and mobile-payments company that has crafted an inspiring social media strategy. Check it out in this case study.
What other articles did you find interesting this week? Comment below to let us know!