The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending December 21, 2012:
1 » Top 5 Social Media Fails of 2012 » searchenginejournal.com
This time of year is the best time to look back on events that happened and reminisce about the good ones and learn from the bad. Check out these top five social media fails and learn from their mistakes so you can make 2013 a success!
2 » The Value Proposition Test: What Is Your Page’s Caption? » searchengineland.com
When a user arrives at your website, the content and images he sees should accurately portray the value your company is offering. Check out these examples from Search Engine Land of what message these web pages are sending and start applying that method to analyze your own site.
3 » 5 Steps To Encouraging Internally-Produced Content from Non-Marketers » slingshotseo.com
When it comes to content creation, almost every employee has something to offer. They may be great writers or editors, or even have a great idea for a topic to solve a problem they’ve dealt with personally. Here are five steps that will help you encourage all employees to contribute.
4 » How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It) » copyblogger.com
Creating a content marketing strategy that works takes time and flexibility. Digital marketing and customer preferences change at a very fast pace and an agile campaign will ensure that marketers stay caught up.
5 » Infographic: Successful Strategies for Social Enticement » marketingtechblog.com
Are you looking for more ways to create engagement with your customers on social media platforms? Check out this infographic for the most successful social media campaigns that you can start to implement.
6 » Clearing Up Digital Marketing Confusion Among SMBs » seomoz.org
There are many different aspects to digital marketing. There are activities that focus on generating sales and activities that are focused on customer engagement. SEOmoz explains which activities facilitate which actions so you can set goals accordingly.
7 » When You Should (and Shouldn’t) Outsource Your Marketing » hubspot.com
Marketing has completely evolved from what it used to be and requires a much larger skill set to accomplish. Not every marketer can juggle all of these activities efficiently so its important to understand which activities should be outsourced and which you should invest in in-house talent.
8 » Step-By-Step: How To Download All Your Tweets With The New Twitter Archive Service » marketingland.com
Twitter made an announcement this week that you can now download your Twitter archive and look back on your Twitter history. Here is a step-by-step explanation from Danny Sullivan on how to search through all of your tweets.
9 » 12-21-12 Marks the End of a Marketing Age » slingshotseo.com
In the past few weeks, everywhere you look someone is talking about the end of the world on December 21, 2012. Well, you’re here today reading this so the world has not in fact ended but December 21st does mark the beginning of a new era. Read on to find out why 2013 will be the year for internet marketing.
10 » Facebook Will Let People You Don’t Know Message Your Inbox For $1 » mashable.com
Once again, Facebook is testing another feature in an attempt to make money. Read more about this pay to message feature from Mashable.
What other articles did you find interesting this week? Comment below to let us know!