The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Week Ending April 18, 2014:
1 » The unexpected benefits of content promotion » prdaily.com
It's no secret that in order to get people to view your content, you have to let them know it's there, yet many brands have yet to consider promotion a piece of their overall content marketing strategy. When done successfully, content promotion provides many benefits beyond just page views. Find out what you might be missing out on.
2 » How publishers tweak content for the social Web » digiday.com
Do you change the format of your content based on the medium readers could be engaging with it? If not, it may be time to consider making a few changes to insure your content is optimized properly. Here's how publishers are tweaking content so their readers have the best experience wherever they consume it.
3 » 3 Reasons Why Your Brand Will Be on Snapchat by 2015 » relevance.com
Snapchat seems to have taken the millennial world by storm. There are many young consumers using this platform daily and only a few brands have figured out how to take advantage of this. Here are three reasons you should consider if Snapchat deserves a place in your overall social media marketing strategy.
4 » The Complete Guide to Growing Your Organic Facebook » bufferapp.com
Many brand pages may be feeling like Facebook is out to get them - or their money. It's getting harder and harder to reach your target audience but for good reason. Here's how you can grow your organic reach and find the audience that really wants the content you have to offer.
5 » 5 Ways Journalists Use LinkedIn for Research and Reporting » prnewswire.com
Have you thought about using LinkedIn as a resource for content generation? Journalists have and they're finding the information available on the platform to be incredibly useful. Here are five ways you should consider using LinkedIn to fuel your content research.
6 » Should You Kill Your Blog’s Comments Section? » relevance.com
The new trend among many publishers is to close the comments section, each for various reasons that are not too surprising to marketers. Is this a move all brands should consider? Here are a few reasons why you might consider it.
7 » 12 Examples of Native Ads (And Why They Work) » copyblogger.com
Native advertising is picking up in popularity yet many marketers tend to confuse it with sponsored posts. If you're confused about the difference between the two or aren't sure how to identify native advertising, these twelve examples should offer some clarity. You might be inspired to consider how your brand should embrace native advertising.
8 » R.I.P. LinkedIn Company Page Products Tab: What To Do Next » socialmediatoday.com
If you're a B2B brand that relied on LinkedIn's product and service tab, you may find LinkedIn's recent removal frustrating. Here are a few things you need to know to harvest the assets you found valuable in the products tab and what to do now that it's gone.
9 » Five Ways to Manage Your Content and Maximize Your Influence » lancehuan.com
As the Internet continues to grow and social media platforms continue to improve user connections, the opportunities to expose your brand to a new audience becomes greater. But how do you decide which sites and platforms are worth most of your effort? Here are five things you should definitely be doing no matter where you choose to engage.
10 » [Infographic] 14 Expert Content Marketing Insights » curata.com
There's no shortage of content marketing advice across the Web. You may find it overwhelming to sift through the information and determine which pieces are actually valuable and relevant. Here are fourteen content marketing experts whose advice you should take.