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The Content Promotion Wrap-Up » June 23, 2014

Posted by Emily Bailey

June 23, 2014 at 10:09 AM

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The Content Promotion Wrap-Up is our list of articles you need to read this week:

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Promoting Content to Drive Organic Search and More Product Views

Posted by Kevin Bailey

June 20, 2014 at 5:03 AM

The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion today are the ones that will stand out in more marketing channels than just organic search. And if organic search happens to be the only channel that matters to your role, then you are actually at the biggest risk of losing brand authority and rankings in Google.

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Does Your Site Content Pass the Bounce Test?

Posted by Michael Brumitt

June 18, 2014 at 5:01 AM


Online marketers know the price that will be paid for site content that fails to impress the consumer: a site bounce that happens faster than you can say “content optimization.” The reasons for a site bounce range from showcasing too much or too little information to not having a mobile-friendly site.

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The Content Promotion Wrap-Up » June 16, 2014

Posted by Emily Bailey

June 16, 2014 at 11:17 AM

The Content Promotion Wrap-Up

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Mind the Gap: Filling your Commercial Content Gaps

Posted by Warren Mar

June 13, 2014 at 5:02 AM

Today is Blog #5 of the collaboration between BloomReach and DigitalRelevance on marketing your content. Sign up for our webinar on July 22 to hear Mitch Briggs, a Client Success Director at DigitalRelevance, and Will Uppington, Head of Product at BloomReach, discuss the tactics of developing relevance through a full spectrum of content.

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