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The Content Promotion Wrap-Up » June 30, 2014

Posted by Emily Bailey

June 30, 2014 at 5:01 AM


The top content promotion articles you need to read this week.

The Content Promotion Wrap-Up is our list of articles you need to read this week:

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The Dawn of a New World of SEO Measurement

Posted by Vache Moroyan

June 27, 2014 at 5:03 AM


We are at the culmination of our series on getting the most out of your commercial content. We’ve discussed why using a full spectrum of content is important, how to get the most out of your existing content, and how to identify and fill content gaps. If you’ve enjoyed our series, sign up for our July 22nd webinar about the importance of promoting editorial and commercial content that will be led by Mitch Briggs, a client success director at DigitalRelevance, and Will Uppington, head of product at BloomReach.

Today, we’ll cover what is arguably the most important piece of the puzzle – measuring your commercial content success and proving the value your actions add to your bottom line. 

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The Content Promotion Wrap-Up » June 23, 2014

Posted by Emily Bailey

June 23, 2014 at 10:09 AM

Wrap-Up_Header_(4)

The Content Promotion Wrap-Up is our list of articles you need to read this week:

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Promoting Content to Drive Organic Search and More Product Views

Posted by Kevin Bailey

June 20, 2014 at 5:03 AM

The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion today are the ones that will stand out in more marketing channels than just organic search. And if organic search happens to be the only channel that matters to your role, then you are actually at the biggest risk of losing brand authority and rankings in Google.

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Does Your Site Content Pass the Bounce Test?

Posted by Michael Brumitt

June 18, 2014 at 5:01 AM


Online marketers know the price that will be paid for site content that fails to impress the consumer: a site bounce that happens faster than you can say “content optimization.” The reasons for a site bounce range from showcasing too much or too little information to not having a mobile-friendly site.

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