The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Week Ending January 31, 2014:
1 » A 3-Step Formula for Captivating Your Audience With a Few Opening Lines » copyblogger.com
Don't you wish you could keep your readers begging for more content and hanging on your every word? Experienced writers are great at this. Here are three steps you should keep in mind the next time you write.
2 » Here’s What You Need to Know About Facebook’s Newest App, Paper » sproutsocial.com
Facebook announced a new standalone app that will launch in February and could be very valuable to brands and individual users. Find out everything you need to know in this blog post.
3 » Avoid a Content Marketing Collapse and Create Truly Useful Content » relevance.com
How can you stand out from the crowd and avoid contributing to content shock? Here are a few questions you should ask yourself before you create content.
4 » Why Content Marketers Need Better Statistics » convinceandconvert.com
With so much audience information available to marketers, there is no excuse for making marketing decisions without considering demographic data first. Customers search for personal connections with the brands they advocate. Don't let big data overwhelm you. Find out how you can easily capture the information you need most.
5 » An Inside View of Walmart's Digital Communications Strategy » socialmediatoday.com
As one of the world's largest and most recognized brands, Walmart has had its fair share of experiences when it comes to a marketing strategy. For those wondering how they could possibly transition from the traditional tactics they've always done, take a page from Walmart's book on implementing an effective digital strategy.
6 » 6 Blog Mistakes That Are Costing You Leads » impactbnd.com
You don't have to look far to find brands that have increased qualified leads just from blogging consistently. So why aren't you seeing the same results? You may be making one of these six big mistakes.
7 » Marketing at the Grammys: How a Tweet from Arby’s Beat Pepsi’s “Halftime Show” » relevance.com
If you watched the Grammy's Sunday night, you likely didn't miss Arby's timely response to Pharrell's choice of attire but you might have missed Pepsi's "halftime" show. This is how Pepsi got its marketing message all wrong.
8 » Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up? » hubspot.com
As big brands recognize just how powerful content can be when it comes to customer acquisition and brand loyalty, more and more non-branded content sites are popping up. When a brand affiliation isn't immediately clear, do you think this is a deceitful tactic?
9 » Why You Should Focus On Clicks Before Conversions » unbounce.com
Many marketers spend all day talking about conversions and setting goals for increasing them but often fail to consider what customers must do before they convert. Don't make this mistake.
10 » 18 Ways to Improve Your Facebook News Feed Performance » socialmediaexaminer.com
With all the changes Facebook makes to its news feed algorithm, it can be tough for marketers to ensure their posts are visible to as many followers as possible. Here are eighteen ideas you should keep in mind the next time you share.