The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Week Ending December 27, 2013:
1 » Does Your Marketing Have Personality? Why It Should & How to Do It » crazyegg.com
Nowadays, consumers are looking to make a real connection with brands. They want to interact with and support companies that have a personality. Here are a few tips to help your brand connect with its customers.
2 » Help Employees Write Better, Not More » relevance.com
Many marketers are saying "We need more content!" - but more isn't always better. Here are a few ways you can make sure your employees don't just write more, but better.
3 » Making Your Email Pitch to Media Shine » prnews.com
Thousands of email pitches are sent out on a daily bases. Making sure yours gets the attention it deserves can be difficult when it becomes buried by other emails asking for the same favor. Here are a few ways you can make sure your email pitch stands out from the competition.
4 » Merry Marketing: 7 of the Best Holiday Campaigns of 2013 » hubspot.com
As the holiday season comes to a close, many brands will start thinking of what they can do better next year. Here are some of the best holiday campaigns to inspire you.
5 » 4 Memorable Twitter Campaigns of 2013 » searchenginewatch.com
It's that time of year. Marketers are looking at what went well for 2013 and figuring out how to do better in 2014. Here are four Twitter campaigns that will give you an idea of what you need to be ready to do in the coming year.
What other articles did you find interesting this week? Comment below to let us know!