How Oreo Won the Advertising Super Bowl With a Single Tweet

Posted by Steven Shattuck

February 3, 2013 at 4:41 PM

Even before a power outage halted Super Bowl XLVII, it's likely that many CMOs were pacing nervously as a seemingly runaway Baltimore Ravens victory threatened to undercut their second half television ad spends. While Twitter mostly devolved into snarky punditry and fake accounts for inanimate stadium features during the blackout, one savvy brand cut through the chatter with a simple, clever tweet and won the evening.

Oreo Tweet Image courtesy of Oreo

By the time the lights came back on in New Orleans, Oreo had racked up over 10,000 RTs, thousands of 'favorites' and overwhelmingly positive replies - all with a single tweeted image.

Replies to Oreo Tweets

The fact that the cost of an ad during Super Bowl XLVII is around $3.7 million makes this social media win all the sweeter, especially since many of those brands who invested in :30 TV spots have been universally panned for crude humor and a lack of creativity.

Our hats go off to the social media team at Oreo!


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