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Kevin Bailey

Recent Posts

Promoting Content to Drive Organic Search and More Product Views

Posted by Kevin Bailey

June 20, 2014 at 5:03 AM

The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion today are the ones that will stand out in more marketing channels than just organic search. And if organic search happens to be the only channel that matters to your role, then you are actually at the biggest risk of losing brand authority and rankings in Google.

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S.T.A.C.K. the 5 Benefits of Content Distribution & Promotion

Posted by Kevin Bailey

January 16, 2014 at 12:02 AM

No matter how grandiose or groundbreaking your branded content is, that doesn’t necessarily mean anyone’s going to read it. In fact, many of the 347 blog posts that get published each minute on the Internet don’t reach their full potential because they lack an adequate promotion strategy. Promoting content with earned and paid media strategies can give your content the kick in the pants it’s been waiting for.

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No, Content Marketing Is Not Like Field Of Dreams

Posted by Kevin Bailey

September 26, 2013 at 1:01 AM

A phrase originally coined by Google’s PR team has been spreading across the Internet like a virus: “Just create great content.” Google and other Internet advertising giants have been persistently trying to make content marketers believe that the key to Internet marketing success is “just” creating great content. field-of-dreams

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What Does Google Really Do?

Posted by Kevin Bailey

June 10, 2013 at 1:01 AM

google-panda-penguin

It controls us marketers. If the search engine is good enough, it can make us allies in its mission to deliver problem solving and entertaining content to its users.

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Today’s Marketing Mantra: “How May We Help You?”

Posted by Kevin Bailey

April 11, 2013 at 1:00 AM

You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today’s most successful Internet marketing campaigns that are making companies the hot topics of their industries.

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