Evan Fishkin

Recent Posts

Siri: Destined for Prime Time?

Posted by Evan Fishkin

December 21, 2011 at 10:54 AM

Ever notice how the next generation is better at using the technology of their day than the previous generation? I don’t watch cable TV, but my dad does. I’ve tried to teach him how to use Hulu, Netflix, etc., but he resists. It’s not that Hulu and Netflix don’t have the movies he wants to watch. They have Charade. They have Gentlemen Prefer Blondes. And my dad could watch these movies without messing with his VHS or waiting for late night oldies on commercial TV. I’ve seen him watching The Cosby Show at 1 a.m., sitting through about 10 minutes worth of commercials!

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Trust in Me, Just in Me - Google Trusted Stores

Posted by Evan Fishkin

October 7, 2011 at 10:37 AM

On October 3rd, Google launched their newest e-commerce targeted project, Google Trusted Stores. The goal of the Google Trusted Stores appears to be providing added confidence to online shopping. Using a scorecard and Trusted Store logo, Google is hoping to provide users with an easy way to identify those online retailers that will "offer a great experience” which they define as shipping on time and providing excellent customer service. Should the Trusted Store fail, Google will work with you and the store (likely as a intermediary with no resolution powers) to resolve the issue.

While the project is currently in very limited beta, it appears to have quite a lot of work put into it. There is already a public facing badge along with a pop-up scorecard for participating websites. So far there has been no announcement that Trusted Stores will receive any special treatment in Google's Results Pages, but I can imagine that much like the +1 button and the Google Checkout logo for Shopping Results, this too will make an appearance somewhere.

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The Sub-Domain Shuffle

Posted by Evan Fishkin

September 2, 2011 at 10:56 AM

On Wednesday, August 31st, Google Webmaster Central announced a major change to their classification of internal and external links. Previously, any link from a sub-domain (i.e. was considered an external link; as if it came from an external domain (i.e. With the new changes, sub-domain and root domain links will be shown as internal links in GWT.

This does NOT change the way Google values sub-domains! It only changes the display of back links within GWT. This is merely an interface and convenience change. But it does display a new generation of internet organizational understanding for Google, who has previously been unsupportive of sub-domains compared to their increased adoption and usage.

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New Google Analytics Multi-Channel Attribution

Posted by Evan Fishkin

August 25, 2011 at 2:36 PM

Multi Channel attribution is the Holy Grail of analytics. Fortunately it’s more like the Indiana Jones version than the Da Vinci Code version. The new Multi-Channel attribution features give Google Analytics users a more complete understanding of the conversion process. Before, Google Analytics attributed all conversions to the last referring source.

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Vince in the Back, Vince in the Front: New Google User Interface Updates

Posted by Evan Fishkin

August 17, 2011 at 11:08 AM

Google is constantly finding ways to make search easier and more relevant to the user. The latest updates to the user interface demonstrate Google’s confidence in its ability to identify brands, stores, and type related searches.

With these new changes to the SERP, site owners have a new opportunity to improve their user engagement and garner more traffic.

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